Google has changed the way that it ranks websites over the last few years. If you’re not keeping up with these changes, you could be losing out on important search traffic. In this article we’ll break down some of the most important SEO services Mississauga trends in 2023 and how to use them to your advantage.
Page Speed and Core Web Vitals
- Page speed is a ranking factor. Google has been making it clear that site speed and user experience are important to them, with it being one of their core web vitals. In fact, you can see from our own data that page speed is a major ranking factor for mobile devices–one that’s even more important than desktop sites!
- It’s not just about your website anymore; it’s also about the experience across platforms like mobile apps and voice search queries. Users expect sites to load quickly on any device they’re using at the time of their visit, so if yours isn’t meeting those expectations then you could be missing out on conversions or leads because of slow load times (and we all know how much people hate waiting).
AI and Machine Learning
AI and machine learning are two key trends that will shape search engine optimization in the future.
AI is already being used in Google’s web crawler to determine how relevant content is, as well as the quality of it. This means that you can expect more accurate results from your searches, which will help users find what they’re looking for faster.
The more accurate their algorithms become, the better chance you have at ranking well in organic search results! One of the top SEO services Mississauga using AI and machine learning.
Voice Search Optimization
Voice search optimization is the future of SEO services Mississauga It’s a fact that you can’t ignore, but it also means you’ll need to make some changes if you want to stay ahead of the game.
Text-based SEO has been around for decades, but voice search is relatively new–and it will only continue to grow in popularity as more people interact with their devices using their voices instead of typing out queries or clicking through results pages.
In order to optimize your content for this type of interaction (and get those coveted top spots on Google), there are several things you should know:
Mobile-First Indexing
Search engines are prioritizing mobile-friendly pages in search results.
Mobile-first indexing is a new way of ranking web pages, which means that you need to think about how your site looks on mobile devices.
The idea behind this strategy is based on the assumption that most people are using mobile devices to access the web nowadays and therefore, search engines will prioritize those pages that have been optimized for them. This means that if your website is not mobile-friendly, it will be penalized in search results.
You can check if a page is optimized for mobile by using Google’s Mobile-Friendly Test. This tool will tell you if your page is compatible with Google’s mobile search algorithm and whether or not it needs any changes to be considered “mobile-friendly.”
Conclusion
We hope this article has given you some insight into what to expect from SEO services Mississauga in the future. It’s clear that we’re moving toward a mobile-first indexing and voice search optimization, which means it’s more important than ever for businesses to focus on their mobile presence and optimize for voice search queries.
In addition, AI and machine learning will continue to play an increasingly important role in how search engines rank websites–so pay attention!
