The world of SEO has changed dramatically in the last decade. The strategies that were effective a few years ago no longer work, and today’s search engines favour local businesses over national chains. If you want to stand out online from other top SEO agency Sydney, then it’s important to understand how SEO works in 2022.
Local SEO
Local SEO is a process that helps your business to earn more traffic from the nearby area. By creating a local presence on Google, you can improve the visibility of your website and increase the number of visitors from the location where your store is located. This strategy uses different strategies like optimising your content for mobile devices, building citations in local directories, including information about physical address and phone number on all pages of your website or blog. It also involves carrying out competitor analysis, performance metrics, and making changes accordingly.
E-A-T
E-A-T stands for Expertise, Authoritativeness, and Trustworthiness. It’s an essential part of building your brand online, as it helps to establish credibility with your audience and encourages them to stick with you.
Content Marketing
Content marketing is a powerful way to build your brand, so you should make sure that you’re including it in your franchise marketing strategy.
Content marketing can be used in many ways, including:
- Creating blog posts and other types of content that showcase why your business is worth investing in and how easy it will be for someone to do so.
- Hosting events or webinars where you share valuable information about the industry as well as tips on how to get into franchising.
- Promoting other articles or videos written by people within your company or by other experts within the industry who share similar values and goals with yours.
Social Media
Social media is a great way to build your brand. It’s also a great way to build relationships with your customers, build trust with them, and more importantly, create awareness for your franchise business.
Link Building
Link building is the process of acquiring links to your website from other websites. Links are a significant factor in search engine optimisation, so it’s important for franchises to understand the importance of link building and how it can benefit their business.
There are different types of links and each has its own set of characteristics that affect SEO. For example, there are internal links and external links. Also, some sites have higher authority than others due to factors such as age or popularity. Building up a large number of good quality links can help improve SEO rankings by increasing the overall link count on a site, which signals to search engines that this site is more relevant than others when people search certain keywords related to your industry or niche market area.
Conclusion
These are all great strategies, but they can be tricky for franchises to implement. As a franchise owner, you want to make sure that your marketing efforts are focused on areas that will be most beneficial to your business and its customers. In this article, we’ve covered some of the best SEO strategies for franchises that you can start implementing right away—but it doesn’t stop there! As always, keep an eye out for new opportunities and ways to improve your top seo agency Sydney strategy over time as well.
