Search engine optimization (SEO) is more than just the process of making sure that your website ranks higher in search results than your competition. It’s also about improving the user experience, increasing conversion rates, and driving engagement.
In this post, we’ll cover some advanced SEO techniques from SEO experts in Ahmedabad that can help you achieve these goals. We’ll show you how to conduct an SEO audit of your website, build landing pages optimized for conversions and create content that resonates with users—all while avoiding common mistakes.
Conduct an SEO Audit of Your Website
An SEO audit is a thorough analysis of your website’s current search engine optimization. It’s not just about looking at your page titles, meta descriptions, and keyword density; it also involves checking things like whether or not you’re using certain keywords in the right places on the page (e.g., in H1 tags) and whether or not those keywords are relevant to what users are searching for in Google.
An SEO audit helps you determine which pages on your site need improvement so that they can rank higher in SERPs (search engine results pages). For example, if someone types “ SEO expert in Ahmedabad” into Google, would you prefer for them to see one of your articles about how they can help you improve your SERP ranking? Or would it be better if they landed on an article about how to hire the right SEO company for your business?
If there are any discrepancies between what users want from their searches vs. what they actually get when visiting one of your pages–and there usually will be–then those issues must be fixed before moving forward with future optimization efforts.
Don’t Neglect Image Alt Text
While it’s not as widely used, alt text can be a powerful tool for SEO.
It’s the only way to convey information about an image to a screen reader, which means that not using alt text at all could lead to some serious accessibility issues.
In addition to this, alt text can be used in place of images when they’re unavailable–for example, if you have a slow connection or are viewing your site on mobile data. The use case here is similar: providing context for users who don’t have access to visuals (or who want them).
Add Schema Markup to Your Website
Schema markup is a code that you add to your website to help search engines understand the content on it. It helps search engines provide more accurate results for users, and rank websites higher in the SERPs.
The most important thing you need to know about schema markup is that it’s free! So why aren’t more people using this advanced SEO technique? Let an SEO expert in Ahmedabad explain why:
- Schema Markup Is New (and Different) For Most Websites – The main reason why most businesses don’t use schema markup is that they don’t know how or where to start implementing it on their sites. This can lead some businesses to feel overwhelmed by the prospect of learning something new when there are so many other things going on in their lives right now (like running a business).
Stop Cannibalizing Focus Keywords
You’re probably aware that one of the most important SEO techniques is to use long tail keywords. It’s also important to understand how much focus keyword cannibalization can damage your rankings.
The first step in avoiding this issue is to stop using your focus keyword in the title tag, meta description, URL, and header tags. The next step is to make sure you’re not repeating it too much throughout your body text either (which we’ll discuss later).
Build SEO-Optimized Landing Pages for Products and Services
A landing page is a dedicated web page that’s designed to convert users. It should have a clear call to action, value proposition and be optimized for search engines.
Landing pages are the best way to convert visitors into leads or customers because they focus on getting people from their initial visit to your site into an interaction with you (like signing up for an email list). A well-designed landing page can help you achieve this faster than other types of website pages by taking them straight into the conversion process without having them navigate around first.
Research User Experience and Behaviour
In order to truly understand your audience and their needs, it’s important to do some research. You can use analytics to understand user behavior and conduct surveys to get feedback from customers. The following tools will help you gain insight into how users interact with your site:
- User experience (UX) heatmaps show you where people click on a page and how often they do so. This information helps determine where potential problems exist within the layout of your site or app so that you can make changes accordingly. If a user clicks too frequently on one area of an image but not another part of it, perhaps there’s something about that particular spot that needs more attention–for example, an ad banner could benefit from being moved closer toward this particular area of interest for users.
Build An SEO-Focused Content Strategy
With this information, you can begin to build an SEO-focused content strategy. First, identify topics and phrases that are relevant to your business.
You can do this with keyword research tools like Google AdWords or Keywordtool.io. Once you’ve identified some keywords, use them in titles and headers on blog posts or landing pages on the website (if applicable).
Next up: identify which pages are getting the most traffic from search engines by using Google Analytics’ referral report.
You’ll want to look at both organic search traffic as well as direct visits from people who typed in URLs manually into their browsers rather than clicking through from another site (like ours!). This will help you determine where people are landing on your site after searching for certain terms–and then figure out how best to optimize those pages accordingly!
There are many other SEO techniques that SEO experts in Ahmedabad using right now and you can use them to improve your website’s rankings, but these seven are some of the most important.
By implementing these strategies, you’ll be able to see a significant boost in your search engine traffic and conversions.