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April 17, 2024
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Digital Marketing

An SEO Agency’s Guide To Link Building Strategies For 2023

Links are what make search engine algorithms tick, but we have no idea how they work. 

Still, we know that having more links than your competitors makes you more likely to rank well in organic search results. So how do you obtain these coveted links? The answer lies in some of the most powerful content marketing strategies available today: guest blogging and resource page submissions.

That’s why I’m here! As an expert in Ontario SEO services and content marketing, I’ve put together this guide on link-building strategies for 2023 that any business owner or agency could use to get their website on the first page of Google (or whatever search engine dominates by then).

Prioritise audience-first guest blogging

Guest blogging is still a great way to get links and build your brand, but it’s important to keep the audience in mind.

Don’t get me wrong–you need to have your own blog as well. But if you’re looking for a quick win with guest blogging, make sure that the content on each blog is relevant to your target audience. If it isn’t, then it won’t help you build any authority or credibility in those spaces.

To find relevant blogs for guest posting opportunities, I recommend using Link Collider (or another similar tool). You can search by keyword or topic area and then filter down by publications with high domain authority (DA) scores so that only quality sites show up in the results list!

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Create share-worthy content

You’re trying to build links, so you need to create content that people will want to share. That’s the first step in your link-building strategy.

You should focus on creating relevant and shareable content that addresses the issues and interests of your target audience. 

The more people engage with this type of content, the higher its chances of being shared across social media platforms such as Facebook and Twitter–and this is where all those juicy backlinks come from!

To help make sure your articles are easily digestible by readers, consider using images (or even videos), infographics, or other multimedia elements like quizzes or polls within them; these elements can help break up text-heavy blocks of information into bite-sized chunks that readers can consume easily without feeling overwhelmed by too much text at once.

Publish listicles

According to top Ontario SEO services, listicles are great for SEO. They’re popular, they get shared and they help you rank in search results. But how do you write a listicle that stands out from the rest?

You can use any type of content in your listicle: articles, blog posts, or even videos! The important thing is to make sure that every item has its own link back to your site so that Google will see it as authoritative content (which means more links for you).

Get links added to resource pages

Resource pages are a great way to get links added. They’re valuable because they tend to be linked to from other websites, and the more people link to them, the better your chances of getting more links.

Resource pages also make it easy for your to work with other sites that want some extra content about a particular topic. You can give them what they need without having any sort of formal relationship with them–just make sure that whatever resource page you create has a clear purpose and target audience in mind! 

A well-designed resource page will help ensure that even if none of those other sites link back to yours (which would be fine), at least they’ll still think highly enough of it so as not to feel like they wasted their time by using yours as reference material!


We’ve looked at a number of different ways you can build links to your site, but there are many more. The key is to keep experimenting and seeing what works best for you. 

As long as you’re not breaking any rules or doing anything unethical, there’s no reason why you shouldn’t try something new! Hire Ontario SEO services and get some great tips.

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