In today’s digital world, emojis are everywhere. They’re found in emails and social media posts; they’re used to create memes and jokes, and they’re even being used as part of a brand’s logo or business cards.
Here what digital marketing agencies Auckland experts team advice that we often think of emojis as fun pieces of art that we can use to express ourselves on social media or text message conversations. But the truth is that emojis can also be used in your marketing campaigns—and it’s important that you know how!
Know how your target audience uses emojis
When it comes to marketing, emoji usage can help you stand out from the competition. The more familiar your brand is with the types of emojis that your target audience uses, the easier it will be for them to connect with you on an emotional level.
For example, if your target audience is mostly young adults who enjoy using Snapchat or Instagram Stories (like me), then using an emoji-laden ad won’t seem as strange or out of place as one might expect.
They’re used to seeing these kinds of images in their feeds all day long! Using this type of image will also make it easier for them to remember what business or product you’re advertising—and they’ll likely remember that too!
Create an emoji style guide for your brand
Once you’ve created an emoji-style guide, digital marketing agencies Auckland experts team suggest to share it with your team. Make sure they are using the same emojis as you and that they have access to all the same tools you do.
For example: if your brand uses a smiling face with two eyes, make sure that everyone who works on social media marketing knows how to spell and use this emoji consistently, so their posts look uniform across platforms like Facebook and Twitter.
Consider using emojis on other platforms besides social media
Emojis are also often used in other types of marketing, such as email marketing and advertising. They can be used to help your clients feel more connected with you, which is especially important if you’re trying to get new customers or sell products. For example:
- Use an emoji when responding to customer support inquiries via email.
- Use an emoji when promoting your products on social media accounts like Instagram or Twitter.
Emojis can help you increase brand awareness and stay relevant
Emojis are a form of non-verbal communication that can help you increase brand awareness and stay relevant. They’re used to convey emotion in a text or social media post, which makes them very effective when it comes to keeping your audience engaged with your content.
Emojis are also an excellent way to stand out from your competitors because they allow you to communicate ideas quickly and easily without having the words themselves be the focus of attention—instead, the emoji itself becomes part of the story you want people to read about what you have going on.
We hope that this post has given you the tools and knowledge to use emojis in your marketing campaigns. They may seem like a simple thing, but they can be a powerful tool for getting your message across effectively.
Emoji use has been increasing over the past few years, so it’s important to stay up-to-date on what will work best for your brand. If you need any help figuring out how to incorporate emojis into your digital marketing strategy or advertising campaign, reach out to us today!