Local SEO is a term that refers to the process of optimising your website for search engine results. It’s important for local SEO Services Alberta companies because it can help them rank highly in their market, attract more customers and generate more leads.
In this post, we’ll explain what local SEO is and how it works, then look at some of its benefits for small businesses who want to improve their rankings on search engines. We’ll also discuss how you can use local SEO techniques in your own business!
What Is Local SEO?
Local SEO Services Alberta is the practice of using search engines to promote your business. It differs from traditional SEO in that it focuses on local products and services rather than out-of-market competitors.
The goal of local SEO Alberta is to help companies rank higher in searches for certain keywords related to their industry or location—so if you’re a plumber looking for work in Boston, you might use different keywords than someone looking for an electrician.
Local search engine optimisation can be divided into two main categories: “organic” (also called “natural”) and paid advertising campaigns.
Organic strategies rely solely on the power of organic traffic through social media sites such as Twitter and Facebook; paid ads are designed specifically for specific regions or cities where there may not be enough people searching yet.”
Does SEO Matter for Service Companies?
Yes, SEO is important for businesses of all sizes and industries. The internet is the quickest and most popular way to obtain information. When a customer is looking for a specific service in their area, one of the first places they look is the internet.
Companies, too, rely on search engines. The higher a company ranks on the results page, the greater its visibility. People typically scan the top half of a results page, so if your company is listed on the second page, you are unlikely to be noticed.
Here are some statistics that demonstrate how important local search remains for businesses:
- According to Google, 76% of smartphone users who conduct a local search visit a business within 24 hours, and 28% of those searches result in a purchase.
- According to Google, 30% of all searches it processes are related to location.
- According to a recent local search survey, 61% of consumers search locally every day.
- According to a recent local SEO survey, 82% of consumers read online reviews for businesses during a local search, and they spend nearly 14 minutes doing so before making a decision.
- 86% of people use Google Maps to find a business’s location.
How Can Small Businesses Use Local SEO?
- Do local research to find out what keywords your customers are using.
- Find out what your competitors are doing.
- Use relevant keywords in your content.
- Make sure you have a local phone number and address on your website, as well as social media profiles that include business information such as hours of operation and contact details for customer service.
Local SEO Services Alberta is a growing trend among service companies for good reason. If you’re not already doing it, there are many benefits to local SEO, and it’s time you start taking advantage of them!